It's a pricey solution, though -- each pair costs $720 . Still, just like high-definition TVs, they will in time go from being a luxury item to a run-of-the-mill commodity. While Nike isn't pitching HyperAdapt or E.A.R.L specifically to people with disabilities (particularly those unable to tie their own shoes), there's definitely potential there. Nike does have its Ease Challenge , a project that recruits outside designers and engineers to "advance and reinvent footwear design for athletes of all abilities." This year, Nike awarded $50,000 to the designer of a shoe with a heel counter that acts as a small door for your feet, removing the need to tie laces or use a shoehorn. The winner, Brett Drake, will work with the brand to create a prototype of the design and perhaps eventually bring it to market. รองเท้าแฟชั่นราคาถูกจากโรงงาน "This is the very first baby step toward having a truly adaptable shoe," Matt Powell, a sports-industry analyst at research firm NPD , says about Nike's E.A.R.L. technology. "It isn't just going to tighten or loosen laces; it could increase or decrease cushioning, it could ventilate or warm [the shoe]. This is a very, very small step in a long path of making footwear that is adjusting to our needs on the fly." Google's Advanced Technologies and Projects (ATAP) , the group that handles the company's offbeat innovations (like the now-defunct Project Ara ), has been rethinking the very materials clothes are made of. For the past couple of years, the tech giant has been experimenting with conductive fabrics that can make fashion garments smarter.
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